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Just what are marketing basics for a solopreneur private practice counselor or coach, anyway? Well there’s likely more than one way to think about this, but here’s what makes sense to me, as a 21 year veteran business owner and do it yourself marketer. In my view, the BASICS really cover 3 areas: underpinnings, . . . → Read More: Getting Back to Basics ~ Review, Renew, Relate  It’s sometimes said that therapists go into the psychological occupations to heal themselves. If true, then from observing the mindset many counselors have about marketing, perhaps what’s getting treated is the driving need to have some desired something NOW — called, in diagnostic terms, instant gratification attachment. Unfortunately, marketing doesn’t work like this. When . . . → Read More: Desire for Instant Gratification Sabotages Marketing First thing everyone thinks they should do when opening a private practice is get business cards. Some even think it’s necessary to have brochures made that list services offered, and explain the generic benefits or process of counseling or coaching. You might think about putting ads in local newspapers or specialty magazines, or joining . . . → Read More: Steps to a Solid Marketing Foundation The out-of-the-blue voicemail said: Pat Bacceli suggested we call. She thinks the work you do is fabulous and she wants to help you reach more people. Give us a call as soon as you can. Really? THE Dr Pat of talk radio to thrive by fame has heard of little ole me? And she’s . . . → Read More: Can You Resist Temptations of Technologies of the Past? |
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