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The out-of-the-blue voicemail said: Pat Bacceli suggested we call. She thinks the work you do is fabulous and she wants to help you reach more people. Give us a call as soon as you can. Really? THE Dr Pat of talk radio to thrive by fame has heard of little ole me? And she’s . . . → Read More: Can You Resist Temptations of Technologies of the Past?  This morning as I was listening to the umpteenth video on a “blueprint system” for doing what I already do, I had a flash of insight, and it’s this: Diminishing returns occur after the 3rd That might be a bit cryptic, so I’ll explain. Marketing can be a business of . . . → Read More: Diminishing Returns and the Law of Three Hanukkah starts this week and the dreidel song has been on my brain. A dreidel is a spinning top used in a child’s game of risk and reward. Shown on the drawing here are the shin and gimel symbols ~ a reminder that to get all the reward (gimel), something must be put in . . . → Read More: Are You Playing a Good Game of Risk & Reward? It’s almost a physiological reflex…we go into private practice and immediately think we must take out a bunch of display ads in phone books, newspapers, and magazines. Don’t. It’s a waste of money. We all have gotten seduced into running display ads. For the most part, these never work for therapists or coaches, and . . . → Read More: 2 Reasons Print Ads Don’t Work |
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