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Conventional ~ especially extroverted ~ marketing advice for solopreneurs like counselors and coaches almost always focuses on how to get others to refer clients to you. This is a type of networking, and succeeds on 4 factors: being able to clearly describe the problem you solve for what type of ideal client being able . . . → Read More: 2 Reasons ~ Besides Being an Introvert ~ Not to Prioritize Pursuing Referral Partners  I bad mouth networking a lot. And usually when I’m doing that I have a very specific type of old school networking in mind. You know, the type where: cliques of business buddies are talking football or stock options, and it’s impossible to break in with a witty, how . . . → Read More: 3 Networking Tips for Introverts Many years ago a successful colleague said to me that he had learned to stop doing things that didn’t make him money. From my perspective trying to operate on a shoestring budget, that sounded good to me. Turned out it’s harder than I thought to know when what you are doing is making money . . . → Read More: Wasting Your Time or Making an Investment? |
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