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Many of my counselor and coach clients start out with a do-it-yourself website created on a webhost that offers the template approach. As a die hard DIY’er myself, I’m in favor of this. What I’m not in favor of is letting the template make ALL the design decisions, especially concerning: contrast of font to . . . → Read More: How to Personalize a Template Website for Better Professional Look  In med school there is the adage that when you hear hoofbeats, think horse, not zebra. It’s an idea meant to help students new to diagnosing illness to start with what’s most common first. I’m borrowing this idea in reverse today to make a few points about the type of writing required for . . . → Read More: Writing for Marketing is the Zebra First thing everyone thinks they should do when opening a private practice is get business cards. Some even think it’s necessary to have brochures made that list services offered, and explain the generic benefits or process of counseling or coaching. You might think about putting ads in local newspapers or specialty magazines, or joining . . . → Read More: Steps to a Solid Marketing Foundation January’s public uprising against the SOPA and PIPA acts in the House and Senate that would inject government censorship over the internet so that mega-billion dollar companies in the entertainment business could prevent digital piracy has refocused my attention on the issue of intellectual property and copyright law. Let me bring this down to . . . → Read More: Yes this IS Plagiarism, Bad Manners, Illegal & Unethical |
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