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In med school there is the adage that when you hear hoofbeats, think horse, not zebra. It’s an idea meant to help students new to diagnosing illness to start with what’s most common first. I’m borrowing this idea in reverse today to make a few points about the type of writing required for . . . → Read More: Writing for Marketing is the Zebra First thing everyone thinks they should do when opening a private practice is get business cards. Some even think it’s necessary to have brochures made that list services offered, and explain the generic benefits or process of counseling or coaching. You might think about putting ads in local newspapers or specialty magazines, or joining . . . → Read More: Steps to a Solid Marketing Foundation January’s public uprising against the SOPA and PIPA acts in the House and Senate that would inject government censorship over the internet so that mega-billion dollar companies in the entertainment business could prevent digital piracy has refocused my attention on the issue of intellectual property and copyright law. Let me bring this down to . . . → Read More: Yes this IS Plagiarism, Bad Manners, Illegal & Unethical Most counselors, coaches, and naturopathic doctors I know have a website. In this internet age, we really can’t market ourselves effectively without one. So we’ve created what’s called brochure sites — the electronic version of that tri-fold piece of paper that listed benefits and services, hours of operation, location, etc, that used to be . . . → Read More: Why & When to Have More than 1 Website |
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