Looking for the videos on writing your Psychology Today “profile”? They are currently being revised for you, with new and more specific pointers. I’ll let you know when and where to find them when the new version is ready.
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Read about the common myths about coaching before you jump into this allied profession. And get some knowledgeable
back up when you’re seeing behaviors, thoughts, and emotions that you know aren’t “normal” but aren’t sure how to approach.
Extra Challenges for Life Coaches
Coaches face extra challenges in building a solo practice. Coaching isn’t covered by mental health insurance, and is often perceived as an unnecessary luxury. The public still isn’t clear on what coaching is, why they should want it, or
how it can help them — it’s a hard sell if you are trying to “sell” the model, process or benefits coaching. It’s all too easy for life coaches to get in over your head when working with clients who haven’t been adequately screened for emotional, mental, or behavioral disorders — which may quickly become a serious liability issue for you. The good news is that there are ways to overcome all these challenges. Read more……..
Whether you are new to private practice, or seasoned as a clinician but wanting off insurance panels, or just are not
growing your income as quickly as you’d like, the fact is that you need to master client attraction marketing to fill your practice, stay in business, and have the life you want. I know that promoting yourself can feel uncomfortable and even a little scary. But after 20 years in the “biz” I’ve learned a number of tips and techniques that make it easier, and my No Hype Mentor work is dedicated to helping my colleagues have a thriving practice by mastering marketing. Check out the products in the side bar at right, register for my free tele-trainings, take advantage of the Quick Services that can get you unstuck, or invest in business success with some private mentor-coaching.
A Special Note for Naturopaths
As an ND, you’ve been trained to care for the whole person. Just like many psychotherapists, you are likely to see
yourself as a generalist. You might even have been taught that NDs don’t have specialties. While that’s true in terms of how you practice the medicine, it might be detrimental as a marketing mindset.
Marketing isn’t any easier for naturopathic doctors than it is for psychotherapists or life coaches. Insecurity and anxiety about making it in private practice are a tremendous weight on mind and vis that can sap your focus and your energy. I’m here to help. Find out how……..
