Special Message to my Colleagues
Are you a psychotherapist, marriage and family counselor,
social worker or psychologist just starting out in private practice?
Need more clients, but feeling clueless, or overwhelmed
by the mysteries of the marketing game?
Want solutions that are geared to introverts and
so practical and easy that you can do it yourself?
Whether you are new to private practice, or a seasoned clinician, wanting off insurance panels or just not growing your income as quickly as you’d like, the fact is that you need to master client attraction marketing to fill your practice, stay in business, and have the life you want.
Marketing is a confusing and strange new world, where the playing field seems only partially visible, and the game rules are unfamiliar and feel bizarre. You might even think it borders on being unethical.
That’s what I thought at first too
Perhaps you’ve ordered business cards, gone to networking meetings, run some ads, and maybe even got yourself a website — but you still have low income, high insecurity, and too many sleepless nights and stress-filled days.
This is what we all start out doing. And when this is ALL we’re doing, it’s why so many of us fail to make it in business. These things just aren’t enough. Not by a long shot. Not in today’s marketplace.
Because I’ve been a therapist myself, with 2o years in practice, I know how frustrating it is to be good at what you do and not be getting more opportunity to do it. I’ve put a lot of information on this website especially for you — all the tips and tricks and methods that I’ve personally used that have helped me grow and sustain a practice in the counselor-saturated area of suburban Seattle.
Want to know what strategies for client attraction have worked well for a sustainable non-insurance taking / non-referral seeking psychotherapy practice?
Here are the real bottom line secrets
- Putting in enough time on marketing — 4 hours a day to start
- Following the most efficient sequence of action steps
- Knowing your ideal client extremely well
- Crafting a compelling marketing message
- Making peace with having to market continuously
- Maximizing the use of modes that fit your personality
- Taking a few small confidence risks
- Spending some money to make money
- Updating and revising client, message and website periodically
- Reaching out authentically with valued free give-aways
What You Really Must Have
Your Stage One Tools for Success Checklist
- a viable target ideal client niche to focus your marketing efforts
- a well written, emotionally compelling message
- a website, preferably one you can make changes to yourself
- a free give-away of helpful info your visitors can read
- another free give-away they can get by giving their email address
- listings in 1 or more online locator directories
- an ongoing daily action plan
Want more help?
Do a single session strategy consult with me.
