Special Note for Naturopaths

I’m here to help

As an ND, you’ve been trained to care for the whole person. Just like many psychotherapists, you are likely to see yourself as a generalist. You might even have been taught that NDs don’t have specialties.

While that’s true in terms of how you practice the medicine, it might be detrimental as a marketing mindset.

How you practice, and how you market are two different things. Attracting enough patients on a consistent basis to fill your practice and get those student loans paid off requires you to think like a specialist — but only for the purposes of marketing.

Here’s a tested and proven protocol for effective marketing as an ND.

Focus with Your Natural Lens

I’m surrounded by naturopaths in my personal and professional life. One primarily practices homeopathy, calling on other modalities much less often. Several center their practices on natural childbirth, passing pediatric care along to others. Yet another excels at creating tinctures and salves and other botanical medicines, while another mostly does manip.

Every ND gravitates to one or two modalities that resonate with their soul, and their personal philosophy of health and healing. I call this your natural lens.

Your lens focuses your attention, and magnifies details in order to find a starting point for educating and treating your patients.

What’s your lens?

Protocol Step 1: Claim your lens. Doing so also identifies the areas of focus that will magnify your visibility in your propsective patients’ view.

Who Makes Your Heart Sing

When working with therapists — as you see on this website — I talk about the concept of the ideal client. For NDs, it’s the ideal patient, the type of person you would love to fill your practice with. The type of person who would be such a pleasure to work with, that you end the day feeling more energized than you start it.

Who is it for you? Women in childbearing years? Male college athletes? Kids from preschool through 8th grade? Pick a specific type.

Now decide what kind of health issues your ideal patient who makes your heart sing has. Women with high stress jobs and infertility who desperately want children? Young men who’ve blown out a knee, need rehab, are suffering a loss of personal identity, and battle self-medicating with booze to fight off depression? Grade schoolers with food allergies and behavioral problems or learning disabilities?

Be detailed and concrete. What types of problems do you deal with really well? What kind of people do you really intuitively just “get”?

Protocol Step 2: Decide what kind of patient type with what kind of problem makes your heart sing to restore to optimal health.

Trust the (Marketing) Vis

I know what you’re thinking — if you market to only one type of person with one type of problem you’ll be limiting yourself.

Therapists say that too. But therapists don’t understand homeopathy, and you do. You trust that many symptoms can be cured with the correctly compelling constitutional remedy, and why some symptoms can appear while others are healing. The analogy here is market compellingly to one patient type with one type of problem, and many other patients will appear.

More importantly, you understand Herring’s Law, and how healing works through layers, in stages, on its own nearly magical intention when set correctly in motion.

Marketing to an ideal patient is like using Herring’s Law. Marketing has a life force. It’s an energetic medicine that works on principles not unlike homeopathy. In marketing like attracts like.

Patient attraction comes in stages as you get known as an expert in a particular modality, or with a specific problem, or for a certain type of person. Your marketing message needs to connect with your ideal patient in a compelling way.

Speaking directly to them about themselves does that.

Protocol Step 3: Compose your marketing message in direct and emotional language that addresses the pain, suffering, and distress your ideal patient would describe to you. Doing so activates the like attracts like principle to fill your patient calendar.

Need more help marketing your practice?
I know your challenges and can help you translate the
language of naturopath medicine into a marketing message
your ideal patients will respond to.

Contact me today for a No Hype Strategy Consult or Private Intensive Package.