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It’s normal when first starting out in private practice to believe that your clientele will just find you ~~ somehow. I call this the faith-based operating mode. That belief soon shifts into feeling that the key to gaining a full client load is to discover the greatest need in your community, and . . . → Read More: Want Motivates More than Need  In med school there is the adage that when you hear hoofbeats, think horse, not zebra. It’s an idea meant to help students new to diagnosing illness to start with what’s most common first. I’m borrowing this idea in reverse today to make a few points about the type of writing required for . . . → Read More: Writing for Marketing is the Zebra The out-of-the-blue voicemail said: Pat Bacceli suggested we call. She thinks the work you do is fabulous and she wants to help you reach more people. Give us a call as soon as you can. Really? THE Dr Pat of talk radio to thrive by fame has heard of little ole me? And she’s . . . → Read More: Can You Resist Temptations of Technologies of the Past? After reviewing how to Get Clients Like an Extrovert and how to Get Clients Like an Introvert, you’re probably realizing that there are some strategies that fall somewhere in the middle — which may be where you are, too. I call those the hybrid client attraction methods. The hybrid strategies for private practice marketing . . . → Read More: Hybrid Strategies for Getting Clients |
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