When client flow slows down, our reflex reaction is to panic, and ask around about different marketing methods that we haven’t tried before. It’s a natural impulse, and one I’ve even been caught up . . . → Read More: How 3 Rs Can Improve Your Marketing
Counselors, psychologists, NDs, coaches, social workers all struggle with having a thriving practice as a generalist. That’s largely because potential clients don’t respond to vague, broad marketing pitches.
In today’s crowded marketplace and in . . . → Read More: How to Know Your Ideal Client
That’s the age-old question, isn’t it? I hear it everyday from new counselors and coaches. And I’m going to stand that question on its ear with this personal story.
When I started out, I . . . → Read More: Where Do I Find Clients?
Last week as I was putting the just-bought groceries into my front seat, a soccer mom approached my car, waving some small stack of apparent coupons to get my attention. I figured she was helping . . . → Read More: Why Interruption Marketing Doesn’t Work