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Most counselors, coaches, and naturopathic doctors I know have a website. In this internet age, we really can’t market ourselves effectively without one. So we’ve created what’s called brochure sites — the electronic version of that tri-fold piece of paper that listed benefits and services, hours of operation, location, etc, that used to be . . . → Read More: Why & When to Have More than 1 Website  There’s an adage in marketing that you need to sell the sizzle, not the steak – which is what explains the famous sudsy Paris Hilton superbowl commerical for a hamburger chain from a few years ago.
I’m fairly certain that we won’t be seeing any LCSWs, MFTs, LMHCs, ACCs, CPCs, NDs, or LAcs trying . . . → Read More: Sizzle, Steak & the Sensible Shoe Fetish One of the nice things about aging is that you start to see your life repeat itself. You remember the things you used to do that were fun and soul-satisfying that somehow got lost when you got on the fast track in your career. If you’re lucky, those same activities can be dusted off, . . . → Read More: The Mentor and the Ghost: Everything Old is New Again I admire solopreneurs who plunge into the mysterious world of web technology. Today what grabs my attention is the confusion between search engine optimization and making a website sticky — two things we’ve heard about as being important, but aren’t quite certain what they are, or if they are the same thing. They aren’t. . . . → Read More: Sorting Sticky from SEO |
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