Writing for the purpose of marketing the couples counseling, psychotherapy, life coaching, psychological services or clinical social work practice is quite different from the academic writing we all needed to master in graduate school.
. . . → Read More: The 4 Types of Content Writing Potential Clients Need from You
Since marketing isn’t always about making the sale or getting the client — sometimes it’s about increasing name recognition — I can attest to the usefulness of:
having an ebook on Kindle an occasionally . . . → Read More: Creating Sanity in Marketing
Stage 5 in the private practice marketing map referred to in an earlier post – read about that here – is to establish your introvert marketing methods. Extroverts, those who are intimidated by writing, . . . → Read More: Does Your Plan Put The Cart Before the Horse?
I’ll tell you a secret — unless you want the Google SEO-robot sitting in your office chair, SEO is NOT the most important thing you need to do with your content. Yes, yes, there’s purpose and benefit to having good on-the-page SEO, but this is secondary to writing compelling content. . . . → Read More: 3 Crucial Tips for Writing Compelling Content