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In med school there is the adage that when you hear hoofbeats, think horse, not zebra. It’s an idea meant to help students new to diagnosing illness to start with what’s most common first. I’m borrowing this idea in reverse today to make a few points about the type of writing required for . . . → Read More: Writing for Marketing is the Zebra January’s public uprising against the SOPA and PIPA acts in the House and Senate that would inject government censorship over the internet so that mega-billion dollar companies in the entertainment business could prevent digital piracy has refocused my attention on the issue of intellectual property and copyright law. Let me bring this down to . . . → Read More: Yes this IS Plagiarism, Bad Manners, Illegal & Unethical Think you should be blogging, but get stymied by coming up with things to blog about? Finding the search for topics to be frustrating, overwhelming, and downright discouraging? Feeling more pressured as a blogger than you want to be? If you’re not sure where to get a continual stream of ideas, here’s a . . . → Read More: Blog Topics Hidden in News Headlines for Counselors, Coaches & NDs Marketing well means using a language that is foreign to most of us ~ the language of copywriting. This is a specific style of conversational writing that aims to create a connection about a problem or issue, suggest a solution, and provide a clear way to take action.
Copywriting has its own set . . . → Read More: Copywriting Tips for Coaches and Counselors |
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